We created a self-sustainable project to solve three world problems and generate a cultural collective awareness of change about our unsustainable consumption behavior and conceiving hope for the new generations.
According to United Nations - Plastic waste kills up to 1 million sea birds, 100,000 sea mammals, marine turtles and countless fish every year.
THE PLASTIC ERA
Plastic is one of the greatest threats to ocean health worldwide. In fact, there is an estimated 5.5 trillion pieces of plastic debris in the world’s oceans. Between 4 and 12 million metric tons of plastic enter the ocean each year, enough to cover every foot of coastline on the planet!. We have done more plastic in the past 13 years as in the last previous half-century. We’re now into the a ¨Plastic Age¨ and there is not enough plans for recovering.
We want to change the concept of plastic materials as something ephemeral and disposable, by giving it a tangible value, translating them into a source of opportunity and progress for people in need and children education.
Over 553,000 people are homeless in the US, with only 65% staying in sheltered accommodation. And this number is expected to grow by the double, just in the next year.According to Forbes magazine, more than half a million Americans are going to be homeless this year.
Our self-sustainable project will provide several ways for the homeless and unemployed people in the United States to create a basic and constant stream of income. Their efforts will directly impact our ability to do this and help our organization grow.
The new generations are being raised in a world of immediacy, waste and excess. This has reduced the collective consciousness and the problems of young people are mostly associated with their form of temporary happiness,
We created a system of incentives to generate awareness and invite kids to be part of the solution by helping us to collect plastic waste. The income generated in the process will represent resources that will allow many children to save money for their advanced degree studies and access education.
We belive in the creation of new consumption behavior that will change the chain of wasted materials and reduce the way we overuse our precious resources.
We bring you products that definitely can help you and the world at the same time.
Innovator, Scuba diver and Ocean lover
The mastermind behind the idea and organization
Strategic leader and Head of operations